I didn’t see the game but here’s my verdict on the ads (and Madonna):
Don’t force a hashtag on your audience, they will subvert it for laughs.
The coke bears simply aren’t cute enough to resonate (and they seem a bit dumb too?).
Beckham’s still got it.
Ford – Hello! Audi have just stolen your audience.
I’ll try a Dannon Oikos thanks.
You really can overcook the Detroit story.
I could get into Swamp People.
Scrabbly dogs are always a winner, talking babies not so.
Is that actually Justin Hawkins or a more polished lookey-likey?
Was that Will Ferrell on the wire?
Thank God for Madonna’s on-stage friends.
[Must buy Cod Liver Oil. Don't want stiff knees].
It’s a man’s world when it comes to car advertising.
All cars look the same.
I have never been in a Camry and have no stories to share.
Is he awake then?
Who is Blake?
OK – so the M&M chick was naked then? Not sure I ‘got’ that.
Is there real platinum in that?


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